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Net Designs for The Ordinary

Blue - Signs of Congestion
Green - Antioxidant Support
Orange - Hydration Support
Pink - Simplistic Regimen

INCIDER - Bus Stop Poster

INCIDER - Bus Stop Poster

“If you’re reading this, you’re way too close.”

She Paddles

This project aims to encourage more women in the UK to take part in paddle sports.

She Paddles Directional Posters

Zoe Hall

The approach of this redesign was to target mature women between the ages of 40 - 50 years. The designs are minimal and mature to represent this demographic. The purpose behind this redesign was due to the lack of creativity on ‘The Ordinary’s’ existing packaging, website, and branding material. Also, their website can be difficult to navigate, if you don’t know what your are looking for, hence, the creation of regimen guides that will help the user to find the skin care routine they need. Each colour and pattern represent a different skin concern.

I have accepted a place at Sheffield Hallam University to do a PGCE in Secondary Art and Design. This will be a great opportunity to pass on my knowledge to the next generation and encourage them to follow a creative pathway.

Final year project

Rebrand of The Ordinary


Exhibited - West Nottinghamshire College 2016
Action Volunteer 2016-18
Student Representative for Graphic Communication and Illustration 2017-18
Rocksoc Media Representative 2020-21

Work Experience

Graphic and Digital Design Intern at Loughborough University - August 2018 to July 2019