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Herby - OOH Marketing

The brand uses vibrant, fun & optimistic brand personality across all touchpoints.

Herby - Product Stickers

Brand stickers that are stuck on herb packaging to direct users to the app.

Amazon Air

Amazon are hoping to launch their own UAV system 'Prime Air' in the coming years. This project uncovers how they could proactively address consumer concerns surrounding 'drone delivery' to a young family target audience.

Amazon Air - Unboxing

The packaging uses infographics & interactive elements to create an engaging & entertaining unboxing experience.

Amazon Air - Instructions

The limited-edition packaging doubles as an educational toolkit for customers to understand more about the service. Users are encouraged to build the UAV, which can be flown in AR, using the instructions provided.

Zoë Adams

A multidisciplinary designer with a focus on compelling visual identities, innovative brand strategy & punchy copywriting.

I love creating design work that has maximum impact with minimal means. Focusing largely on branding & advertising, my work can usually be characterised as bold, fresh & lively in personality. I enjoy creating work that utilises new technology & changes within society, which is a running theme throughout my work. My favourite part of the design process is finding original ideas, thinking differently & challenging convention.

Final year project

The Good Gin Co


Best Loughborough AU Sports Media & Marketing, 2018.

Work Experience

Digital Design Intern - Debenhams (June 2019 - Jan 2020)
Creating brand digital assets including social & web.

Junior Graphic Designer - Engage Digital Partners (Jan 2020 - Sept 2020)
Concepting & creating graphic assets for leading sports brands. Under the guidance of the creative director & working in collaboration with the wider graphics team to update brand visual identities, create engaging social content & develop brand strategies.