Final year project
The Good Gin Co [Read more]
The Good Gin Co
The brief was to create a new sustainable drinks brand, for which I created a carbon-negative gin, branded as the 'Saint of the spirits industry'. Heavily focused on the innocent archetype the brand aims to highlight its pure and virtuous nature. The brand aims to disrupt the gin industry by rejecting typical decorative/heritage identities, and instead uses a bold stripped-back approach, paired with a witty tone of voice.
The Good Gin Co
An OOH campaign to support the launch of The Good Gin Co.
Herby
Herby is a fresh new gardening app that utilises new AI technology to take the user from 'pot' to 'pan'. Targeted specifically at the Gen Z urban population who typically lead busy unpredictable lifestyles & lack the gardening knowledge to sustain an indoor garden, the app helps users grow and cook their own herbs.
Herby - OOH Marketing
The brand uses vibrant, fun & optimistic brand personality across all touchpoints.
Herby - Product Stickers
Brand stickers that are stuck on herb packaging to direct users to the app.
Amazon Air
Amazon are hoping to launch their own UAV system 'Prime Air' in the coming years. This project uncovers how they could proactively address consumer concerns surrounding 'drone delivery' to a young family target audience.
Amazon Air - Unboxing
The packaging uses infographics & interactive elements to create an engaging & entertaining unboxing experience.
Amazon Air - Instructions
The limited-edition packaging doubles as an educational toolkit for customers to understand more about the service. Users are encouraged to build the UAV, which can be flown in AR, using the instructions provided.
Zoë Adams
A multidisciplinary designer with a focus on compelling visual identities, innovative brand strategy & punchy copywriting.
I love creating design work that has maximum impact with minimal means. Focusing largely on branding & advertising, my work can usually be characterised as bold, fresh & lively in personality. I enjoy creating work that utilises new technology & changes within society, which is a running theme throughout my work. My favourite part of the design process is finding original ideas, thinking differently & challenging convention.
Final year project
The Good Gin Co
Awards
Best Loughborough AU Sports Media & Marketing, 2018.
Work Experience
Digital Design Intern - Debenhams (June 2019 - Jan 2020)
Creating brand digital assets including social & web.
Junior Graphic Designer - Engage Digital Partners (Jan 2020 - Sept 2020)
Concepting & creating graphic assets for leading sports brands. Under the guidance of the creative director & working in collaboration with the wider graphics team to update brand visual identities, create engaging social content & develop brand strategies.