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To Womb It May Concern: Campaign Journey

We created a campaign Journey map highlighting the stages of our campaign from awareness to retention.

To Womb It May Concern: Exhibition

Using a selection of real stories gathered from anonymous questionnaires, we created an interactive exhibition wall. This wall encourages engagement and leaves a lasting impression on those that visit the menopause exhibition.

Lost for Words: Illegible Alphabet

I created a typographic Campaign identity for ‘Lost for Words’ using the Gill Sans Typeface. The illegible typeface reflects the reading challenge faced by functionally illiterate adults in a shopping environment. But importantly, it also highlights the literacy gap that is unfortunately widening.

Lost for Words: Experiential products

The experiential campaign will both inform and confront everyday Waitrose shoppers with the difficulties that functionally illiterate adults face.

Sofia Burchell

I am a forward-thinking creative specialising in campaign design and love tackling all things taboo.

My work is centred on my passion for creating innovative campaigns. I like to approach my design practice with strategic thinking behind my ideas and use my problem-solving skills to create solutions that address social issues. I enjoy reading publications and tapping into the cultural zeitgeist to build my insights and keep up to date with current trends, fuelling my 'out of the box' thinking. I find inspiration from those campaigns that have the power to influence behavioural change and I try to find ways to stimulate this curiosity within my own projects. Post University, my ambition is to work in a creative agency where I can face new design challenges, become a positive changemaker, and have my ideas spark conversations among society.

Final year project

To Womb It May Concern


'21 Diploma in Professional Studies

Work Experience

Sony Electronics Europe: Graphic Design & Online Marketing Intern (2019-2020)

During my placement year at Sony Electronics Europe, I worked as the sole Graphic Designer in the Online Marketing department; here, I produced many animated marketing videos for Sony's product campaigns. Also, I was responsible for helping manage and promote Sony's product presence online. Working alongside a small team of in-house creatives taught me how to be an efficient, proactive designer and a valued team player. The fast-paced environment aided my time management skills so I could balance my time effectively across many multidisciplinary projects.