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'Floral Hybrid'

Print design uses a hybrid of nature photography and geometric shapes. Using natural imagery to provide a relationship with the environment which is proven to reduce stress and anxiety. The use of geometric shapes provides stability and structure amongst the organic shapes found in nature.

'Digitally Embroidered Screening'

This project looks into responsibly sourced and sustainable materials, using recyclable and reclaimed materials wherever possible. The introduction of materials such as washable paper to this project allows for new and innovative approaches to create pieces that are both functional and sustainable for the Allotment.

'Organic Confidence'

Using digital processes such as digital embroidery and digital print, this reclaimed leather seating is designed to be moved to a distance the user feels most comfortable. Seating designed to be low to the ground in order to encourage a relationship with nature.

'Sense of Community'

Three-dimensional render of final designs in intended space.

Selina Jones

With a natural affinity for textiles and design, Selina Jones specializes in Integrated Digital Practice. In a quickly evolving digital age, her work looks to enhance and progress traditional hand process skills using advanced technology.

This project aims to create interactive textile solutions for a charity allotment for adults with mental health issues. By creating different types of screening and movable seating, the project explores how interactive textiles can provide a stimulating environment to encourage confidence amongst service users. This collection is a contemporary response to long-established theories such as biophilia and sensory approaches to well-being as a means to support those struggling with their mental health.

In addition, three-dimensional rendering software has been used alongside physical processes in this project. The use of an online walkthrough allows those with anxiety to view the facilities before attending in person.

Innovative approaches to digital processes such as engineered digital print, jacquard and digital embroidery have been explored for a variety of textile outcomes suitable to the diverse needs of the user.

Final year project

Biophilic Well-being: Growing Together in the Community


'20 Diploma in Professional Studies
'19 Exhibited at Première Vision Paris
'19 Awarded Stash Rep of the Year by Loughborough University. This role involved designing and producing merchandise for 400 students living in Robert Bakewell Hall. In addition, produced limited-edition merchandise that was sold University-wide.
'18 Work selected for the 'Making History' exhibition at Charnwood Community Centre

Work Experience

Design Assistant at Branded Clothing International. Created nightwear and loungewear for brands such as Primark and Vanilla Underground. Generated print set-ups and artwork with clear details for suppliers to follow. Liaised with factories around the world to organise garment production and samples for licensors. Researched trends and fashion forecasts to fulfil client briefs and create new designs.