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Concertina Sticker

Each bottle has a concertina fold-out sticker attached to the top. This includes the information that is typically found on the bottle wrapper, however, including this on a removable sticker makes it easy to recycle. Furthermore, a concertina style fold invites the consumer to interact with the bottle encouraging them to read and unravel information on seasonal sourcing.

Concertina Sticker




The branding of zero has been extended from the naming, visual identity and packaging all the way through to activation and launch campaign demonstrating a full brand seasonal story that resonates with consumers.

Poppy Swain

I enjoy building brands, designing visual identities and developing brand personalities that tell a story.

Most of my work falls into the category of branding and packaging. However, I like to experiment with how illustration and typography complement these disciplines. Branding is where my strengths lie and I enjoy the journey that this process takes me on, building a brand story that resonates with the target audience. The work that I do is backed up through research and findings to ensure that I position each brand appropriately whilst creating an impact. I chose to undertake the 'Zero Drinks' project as I believe that sustainability is such an important topic that needs action and therefore it appealed to me that my branding would be used as a force for good.

Final year project

Zero Drinks

Work Experience

Whilst being at Loughborough University, I have completed several freelance logo and branding projects alongside my degree. Clients I have worked with have included Trelawny Surf Hire, The Crust and The Crown Pub & Restaurant. This has been an invaluable experience to me as it has highlighted the importance of effective and coherent communication, especially during the pandemic. It has also enabled me to get a flavour for professional work whilst working under a deadline.

It has been a good experience completing these projects as it has forced me to manage my time around university work, client work and also recreational free time. It has highlighted to me the importance of prioritising different tasks.