Final year project
Spotify Tapes [Read more]
Spotify Tapes
Spotify Tapes is a new feature that allows users to capture their favourite moments through music.
The aim of this brief was to create a new feature for Spotify that allows users to ‘soundtrack their life’ and make the listening experience a more social experience.
Through research, I discovered two interesting insights – firstly the need for micro-communities within larger online communities, and secondly that Spotify users are most likely to share music associated with memories. There is a direct link between music and memory as it triggers parts of the brain associated with emotion. Music has the power to take people back in time and retrieve memories that may have been forgotten about. Pop music in particular often provokes memories of certain times in our lives – it is ‘music of the moment.’
From these insights came the idea of Spotify Tapes. The feature allows users to create customised music memories, where they can add songs, upload photos and invite friends to relive the moment with them.
Spotify Tapes: Creating a Tape
Spotify Tapes: Creating a Tape
Molly Swift
Throughout my degree, I have developed a keen interest in branding and user-experience design. My projects tackle real life issues, with an aim to create valuable conversations and make a positive impact on society.
My key strengths are research, ideation and problem solving. Creating ideas that get people talking and make a real difference is what drives my creativity.
Throughout my final year projects, I have taken on a user-centric approach, conducting extensive research into my target market in order to come up with an innovative design solution to the problem at hand.
Post graduating, I would like to use the skills and knowledge I have acquired to pursue a career in brand design, particularly within the retail sector.
Final year project
Spotify Tapes
Work Experience
Creative Team Member - My Rocking Kids (online fashion retailer)
Responsibilities:
- Managing the brand’s social media accounts
- Creating targeted social media advertisements
- Designing and sending promotional emails
- Photographing products for website images
- Uploading product images to the website
Skills:
- Working as part of a creative team
- Working towards tight deadlines
- Experienced in using Shopify
- Critical thinking
- Being flexible within my design solutions