Final year project
Unmute - The Patch Project [Read more]
UNMUTE - Repositioning Menopause in Mainstream Media
Unmute is a multi-media campaign created to tackle the stigma around menopause in mainstream media and get people talking. It was a collaborative project, created for a D&AD competition brief.
UNMUTE - Talk. Shout. Scream.
We conducted extensive research and produced questionnaires for people of all ages, to gather response from various perspectives. We found that if people think menopause doesn’t affect them, they aren’t likely to actively search for sources to educate themselves on the topic. Rather than our audience attending events or seminars, Unmute takes away the need to search for the information.
UNMUTE - The Hijack
World Menopause Day will see the Unmute media takeover. The campaign will hijack multi-media platforms for the day, such as Channel 4, YouTube and Acast, to share content to educate and get people talking about the topic of Menopause. The campaign will be teased, through Instagram GIFS and Channel 4 idents, with no prior warning to gather interaction on social media.
UNMUTE - The Aftermath
The launch of Unmute is just the beginning and the campaign will continue to educate and get people talking long after the 18th of October. Channel 4’s Streaming service All4, will have a complete interface makeover with the Unmute brand and be broken down into featured categories for the day. Refinery29 and The Case for Her will have created a new Unmute series through both Youtube and Acast, with the release of weekly episodes.
The Patch Project
The Patch Project is a subscription box service that delivers sensory indoor planting to children with Autism, ADHD and sensory needs, that may or may not have access to green space.
The Patch Project - The Collection
Each box is designed to tackle one of the 5 senses, to encourage the children to interact and exercise their senses. The design of the boxes is based on the contents and uses playful shapes and colours, as to not overwhelm the children, but still entice interaction. The packaging has been carefully designed to be tactile and interactive, with the shape and opening mimicking a flower.
The Patch Project - Infographics
Not only is the packaging like a flower and portable with a handle, it includes the instructions and infographics on removable petals on the inside. Each petal contains instructions for how to plant and care for it, as well as information for the parents and the benefits each plant holds.
The Patch Project - The Event
An event would be held during Autism awareness week in London. There will be a live, public sensory garden for families to attend with their children. Going to the event, the children would get an activity booklet, a map and some crayons to keep themselves and their families entertained throughout.
I have a keen interest in branding, advertising and product ideation/design. I pride myself on the ability to tackle every task with innovative thinking and an open mind, with a creative and strategic approach.
The work I have produced over the last few years, in both my placement and my studies, showcases my graphic abilities and design skills. I have adapted my approach to creating a range of projects for different target audiences, exploring different areas of the current market and consumer trends.
My work has been hugely influenced by my year in industry, being involved in the world of licensing, has allowed me to experience the freedom and constraints of intellectual property and brand image. This has encouraged me to adapt my creative passion into a more logical and strategic thinking, evolving my current skills through consciously considered design. Creating consumer-driven projects has allowed me to focus on exploring unique and innovative solutions, for a real-world purpose.
My final year projects have used both product development and graphic lead campaigns, to tackle challenges in the world today and create a lasting impact. ‘Unmute’ was a collaborative project, created in response to a D&AD brief from Refinery29 and The Case For Her. The brief was to reposition menopause in mainstream media and start the conversation. We created a virtual takeover, hijacking Channel 4 (and All4), Acast creator network, social media and YouTube, for a day. We developed a video response, producing a bold sticker-style aesthetic, to mimic a takeover, using bright pinks, reds and blues.
The Patch Project is a subscription box service that delivers sensory indoor planting to children with Autism, ADHD and sensory needs. Each box is designed to tackle one of the 5 senses, providing the plant and an associated activity, to encourage the children to develop their senses. The design of the boxes is based on the contents and uses playful shapes and colours, as to not overwhelm the children, but still entice interaction. The packaging has been carefully designed to be tactile and interactive, with the shape and opening mimicking a flower. It is portable with a handle and includes the instructions and infographics on removeable petals on the inside.
I would love to follow my passion for branding and design and continue to produce impactful and purposeful work, whether it be as a freelance designer, in-house designer or a part of an agency.
Final year project
Unmute - The Patch Project
I completed a 15-month placement in industry, at The Walt Disney Company. My role as the Home and Stationery Product Development Intern consisted of building and maintaining relationships, with licensees, across EMEA. My role included the approval of products against The Walt Disney brand, following my creative advice and the official brand guidelines. I worked from the concept stage through to the sample stage of products and made creative decisions based on materials, aesthetics and suitability for ranges. I was also given the opportunity to work on multiple internal briefs, creating brand assets and products, to pitch them to the wider team. Some briefs, both internal and external, were eventually carried forward through to production stages and onto the shelves. I have gained some invaluable industry skills, which I will carry with me through my future career and implement in each project I involve in. I have learnt how to adapt quickly, from changes in market trends to an international pandemic. My experience in the industry has given me a more strategic outlook on design and has encouraged me to create consumer-focused work.