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Plastic Sequin Design

Digital Printed onto scuba material with hand-cut perspex sequins, all individually sewn into a tiered pattern.

Digital Print & Plastic Embellishment

Digital Print, with laser-cut perspex inserted into the design. This print was developed from other graphic prints in the collection.

Digital Print

Digital embroidery flowers were layered over on top once printed on scuba crepe to bring the motifs in the collection together.

Fabric Development

Some development samples created on the digital embroidery machine, motifs taken from hand-painted drawings.

Madelaine Simpson

Madelaine is a multi-media textile graduate who specialises in combining print design, embellishment and embroidery techniques for fashion.

Madelaine's final major project has been created with the post-pandemic world in mind, introducing new beginnings through fashion, with the use of colour and design. This has been inspired by street art and influences from the 1960’s fashion, film and pop culture – hence the bold prints, vibrant colours and textures.

The S/S 2021 collection has been developed by using a range of processes such as laser cutting, digital embroidery, embellishment and digital print. Madelaine’s style is abstract and bold, with both illustration and photography to convey her ideas. Her aims are to express energy and optimism through mainly print design, colour and texture.

Upon graduating, Madelaine wishes to pursue her career in the fashion industry and is actively seeking opportunities in textile design for womenswear.

Final year project

The Bright Side

Work Experience

Grazia UK - August 2019

Jenny Packham London - August 2019 - December 2019
During this internship, Madelaine worked on beading designs and garment patterns using CAD skills for the upcoming collections, assisted with research and mood boards, helped to create new ideas for different themes. She gained further knowledge of embroidery and hand sewing skills, which has contributed to the final collection. Madelaine worked on numerous VIP dresses one of those being for the Duchess of Cambridge.

We Are Raven PR - January 2020 - July 2020
Madelaine took on a range of responsibilities such as managing the showroom and liaising with stylists and editors. She had the opportunity to work at top industry events such as The Fashion Awards and London Fashion Week.