Our website has detected that you are using an outdated browser than will prevent you from accessing certain features. We recommend that you update your browser, simply click one of the following to download a new browser:

Skip to content Skip to navigation

NEAT | Prototyping

To establish the feasibility and internal components of Neat, extensive prototyping was completed. The key areas of development were:
• The dispensing mechanism, which measures and releases a specific quantity of flavouring.
• The protein mixer, which combines the ingredients and forms the protein into a meatball shape.
• Water movement, which accelerates the growth of the Khai-Nam and allows it to travel down the system.

NEAT | Experiments

In order to grow a substantial amount of protein, the growing conditions had to be optimised and concentrated into the smallest footprint possible. Numerous growing experiments were conducted to investigate how: water nutrients, PH levels, light intensity and water oxygenation affects growing results.

BYAS | Design Week

The criminal justice system is filled with gender and racial biases which affect both men and women. On average, males have an 88% higher chance of being convicted, compared to women accused of the same crime. However, women are also unfairly treated. 57% of women have felt like they are not taken seriously in a courtroom, compared to only 7% of males.
No matter your gender, race, or age, BYAS ensures the protection of implicit discrimination within the criminal justice system.


BYAS is a multi-sensory augmented reality system for the judge and jury during the trial. The headset utilises body tracking technology and projects gender-neutral avatars over the top of the participants to remove any preconceived biases. Noise-cancelling headphones modify the audio experience to allow for complete anonymity and anti-tamper straps stop the jury from removing the headset.

Google Forest

The 2020 Cream Collective brief was to ‘turn new hope into new action’, so we created Google Forest, an augmented reality experience to give inner-city children the chance to play in nature. We incorporated fine and gross motor movements into ‘challenges’ within the game, aimed at triggering a child’s brain growth without needing access to large amounts of space. Group members: Lloyd Potter and Lauren Postlethwaite.

Lloyd Potter

An empathetic problem solver who loves simple, well-considered design experiences.

I feel strongly about using my position as a designer to tackle the inequalities around me – such as income inequality, sexism, and the education attainment gap. My main aim is to encourage behaviour change, hopefully leading the user towards a more sustainable and accessible future.

Because of this, I enjoy research-driven roles where the design can be shaped from a deep understanding of the root problem. Using this approach, I strive to design thoughtful products and experiences that can slot into somebody’s everyday life.

Final year project

NEAT | Homegrown, Plant-based Meat.


Scholarship for Academic Excellence 2020
This was awarded by Loughborough University for achieving the highest performance across the entire School of Design and Creative Arts.

Cream Collective 2020
I was a winner of an international UX and Advertisement competition which saw my work featured in Campaign Magazine. The Brief was to "turn new hope into new action" which resulted in a multi-sensory augmented-reality game for under 5's.

Diploma in professional studies 2021
This was awarded for my year in Industry at Smallfry and the completion of my dissertation: "How will the evolution of Industry 4.0 affect the role of an Industrial Designer".

Work Experience

Smallfry, 2020
During my Design Internship, I participated in a wide selection of briefs within the medical, consumer and industrial sector. While at Smallfry, my responsibilities grew and several of my developed concepts are now being developed further towards manufacture.