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Marks of Tokyo

Sublimation printed Airtex design combined with neoprene.

Marks of Tokyo

The textural corded design combined with contrasting heat transfer vinyl and neoprene.

Marks of Tokyo

Hand-stitched, corded pattern onto PVC.

Marks of Tokyo

Patchwork design with linear layered cording.

Lauren Reanne Steele

Lauren is a multi-disciplinary designer and trend researcher. Colour is a key focus within her practice; she is curious about consumer behaviour and spotting emerging trends.

'Marks of Tokyo' is a men's streetwear design collection inspired by the 1964 period in Tokyo, looking into details from the Olympics and surrounding inspiration from that time. This project combines stitch techniques with digital and print processes, with the colour balance being a key element to its development.

Final year project

Marks of Tokyo

Awards

'19 Premiere Vision, Paris - Fabrics exhibited with Loughborough University.
'21 Diploma in Professional Studies.
'21 SEASON Zine publication - From being contacted through her Instagram, Lauren illustrated the AW20 Balenciaga football kits for their 8th issue, seen by its growing audience across Europe, America, and Asia.

Dissertation -
Sneaker Storytelling: America and Germany. How has storytelling increased the popularity of sneakers outside sport?
Lauren explored the roots of sneaker culture in America and Germany, collaborative marketing and how stories are communicated through the use of colour and materials.

Work Experience

Trend Forecasting Intern - TrendStop
March - June 2020

During her time with the footwear and accessory team, she was responsible for sourcing new content for the TrendStop retail gallery and trend reports.

Trend Forecasting Intern - Unique Style Platform
January - March 2020

Based within the colour and material trend team, throughout the placement she worked on creating mood boards, attending design shows, editing and uploading reports online, and assisted with a Next SS21 client project.

Print Design Intern - Marks and Spencers' Home and Beauty.
June - August 2019.

Working across home and beauty Lauren worked on trend research, colour matching, creating mood boards, repeat patterns and hand-painted designs.