Final year project
Marks of Tokyo [Read more]
Marks of Tokyo
A hand-dyed and layered flock design on neoprene, initially inspired by some kimono details seen at the Tokyo 1964 Olympics.
Marks of Tokyo
A corded surface design that changes direction as the mint colour becomes darker.
Laurens colour choices within her collection were based on her in-depth research into the future of colour for menswear. Dark and bright tones are combined in relation to the shift in consumers mindset, due to COVID-19. Teal, mint and pastel yellow are key hues in her collection that relate to a positive and uplifted mindset.
Marks of Tokyo Sampling
Laurens design process for Marks of Tokyo looks into combining expressive marks with graphic, linear details. She enjoys combining stitch with digital techniques and focuses on creating a well-balanced use of colour within her ideas.
Marks of Tokyo
Sublimation printed Airtex design combined with neoprene.
Marks of Tokyo
The textural corded design combined with contrasting heat transfer vinyl and neoprene.
Marks of Tokyo
Hand-stitched, corded pattern onto PVC.
Marks of Tokyo
Patchwork design with linear layered cording.
Lauren Reanne Steele
Lauren is a multi-disciplinary designer and trend researcher. Colour is a key focus within her practice; she is curious about consumer behaviour and spotting emerging trends.
'Marks of Tokyo' is a men's streetwear design collection inspired by the 1964 period in Tokyo, looking into details from the Olympics and surrounding inspiration from that time. This project combines stitch techniques with digital and print processes, with the colour balance being a key element to its development.
Final year project
Marks of Tokyo
Awards
'19 Premiere Vision, Paris - Fabrics exhibited with Loughborough University.
'21 Diploma in Professional Studies.
'21 SEASON Zine publication - From being contacted through her Instagram, Lauren illustrated the AW20 Balenciaga football kits for their 8th issue, seen by its growing audience across Europe, America, and Asia.
Dissertation -
Sneaker Storytelling: America and Germany. How has storytelling increased the popularity of sneakers outside sport?
Lauren explored the roots of sneaker culture in America and Germany, collaborative marketing and how stories are communicated through the use of colour and materials.
Work Experience
Trend Forecasting Intern - TrendStop
March - June 2020
During her time with the footwear and accessory team, she was responsible for sourcing new content for the TrendStop retail gallery and trend reports.
Trend Forecasting Intern - Unique Style Platform
January - March 2020
Based within the colour and material trend team, throughout the placement she worked on creating mood boards, attending design shows, editing and uploading reports online, and assisted with a Next SS21 client project.
Print Design Intern - Marks and Spencers' Home and Beauty.
June - August 2019.
Working across home and beauty Lauren worked on trend research, colour matching, creating mood boards, repeat patterns and hand-painted designs.