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Graphics

Lauren Postlethwaite

Graphics

Final year project

#OurBrothers [Read more]

Our Brothers Overview

#OurBrothers

#OurBrothers is a group project that uses guerrilla marketing to encourage sports fans to take action against climate change.
The lack of action around climate change is largely due to Western countries being both emotionally and geographically distanced from the areas most impacted.
So, we decided to hit rugby fans with something they actually care about: Pacific Island rugby players.
Group members: Zoe Adams, Mike Kenyon and Lauren Postlethwaite.

Collection of Sprout components

Sprout the Eco Warrior

Meet Sprout, a hands-on, interactive composting experience for primary school children in urban areas.
The students assume the role of Special Agent Guardians, tasked with helping Sprout (a compost bin) become the best Eco Warrior he can be.
Each child receives a Mission Pack that guides them through their composting mission, de-stigmatising the 'yuck' factor of natural processes along the way.

They will also receive a take-home compost box (Little Sprout) that doubles up as a plant pot. This way, even children without access to a garden can get involved.

Google Forest main screen

Google Forest

The 2020 Cream Collective brief was to ‘turn new hope into new action’, so we created Google Forest, an augmented reality experience to give inner-city children the chance to play in nature.
We incorporated fine and gross motor movements into ‘challenges’ within the game, aimed at triggering a child’s brain growth without needing access to large amounts of space.
Group members: Lloyd Potter and Lauren Postlethwaite.

#OurBrothers context

#OurBrothers: Purpose

The Pacific Island nations are known for the power, drama and passion they bring to rugby.
Western teams produce 10 times more carbon emissions per capita than the Pacific Islands, accelerating climate change and causing our brothers to go underwater by 2050. So, Sport4Climate are taking action against World Rugby - because rugby without the Pacific Islands isn't rugby at all.

Audience insights

#OurBrothers: Activation Points

#OurBrothers' touchpoints are framed by our audience insights: consisting predominantly of Gen X and Millennials, rugby fans use social media to catch up with loved ones and discuss sports results. To catch their attention, we'll subvert their match day routes by painting fan touchpoints with Pacific Island shark teeth. This will build in momentum as they near Twickenham, triggering interest and conversation.

Sprout the Eco Warrior: Compost Booklet

An Anatomy: Compost Heaps is the third component of the Mission Pack and introduces the composting process to Key Stage 2 children in a fun, humorous way. It features punched paper holes to make the booklet feel part case file, a part exploration into the depths of a compost heap.

Anatomy of a Compost Heap inside page

Sprout the Eco Warrior: Compost Booklet

This page is part of the Compost Heap booklet and takes the child through the decaying process. Bacteria is personified as 'The De-Comp Squad', a separate mission division that helps decompose our food waste.

Little Sprout

Sprout the Eco Warrior: Take-Home Box

Once Big Sprout (the main compost bin) has turned food waste into compost, the children can deposit some into Little Sprout.
This box also acts as a gardening pot and is small enough to fit on a windowsill.

Lauren Postlethwaite

Driven by stories, framed by insights. Always ready for a challenge.

My work revolves around meaningful research and creative brand strategies. I love discovering why things are the way they are, and I'm endlessly interested in human behaviour. I feel strongly in using my position to help tackle the surrounding issues - such as the educational attainment gap and climate change. Because of this, I'd love a strategic or planning role in the long term.



Final year project

#OurBrothers

Awards

'20 Cream Collective Winners for Google Forest
I was published in Campaign Magazine for creating an experiential, multi-sensory AR game for under 5’s designed to help decrease the education attainment gap.

Work Experience

July 2019 - January 2020
Graphic Design Intern for The Brain Tumour Charity
For 6 months I worked across marketing and fundraising teams to create work that aligned with charity objectives. It was here I realised I was interested in the thinking, direction and strategies behind the design.

January 2020 - March 2020
Creative Intern for Creed Design Associates
I produced OOH environmental and interior artwork for restaurants and retail spaces. I loved working across large and small formats because each brief required entirely new considerations (such as different consumer bases, geographic areas, lighting). While challenging, it forced me to step outside my comfort zone and experiment as broadly as possible.