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Graphics

Laura Kings

Graphics

Final year project

Cura / Hays Travel Rebrand / Marlo [Read more]

Cura

Cura is an app that reimagines how we report our symptoms. Symptoms can be reported anytime, anywhere. These reports feed straight to your general practice, keeping your doctor up to date. Your doctor is now able to make a more informed and accurate diagnosis and provide you with the most effective care. The data collected is kept anonymous and contributes towards a better understanding of your health and the development of healthcare.

Cura - Print Marketing

Cura - App Screen

Hays Travel shop facade

Hays Travel Rebrand - Shop Front

Rebranding and repositioning Hays Travel, the UK's largest independent travel agent, to focus on providing personalised service and bespoke experience.

Hays Travel Rebrand - Conversation Starters

Prompt cards can be used as conversation starters between the client and the Hays Travel consultant as they discuss and discover the client's dream holiday.

Marlo billboard

Marlo - Print Marketing

Marlo is an app that encourages people to shop small and local. Using your location, Marlo allows you to easily shop side hustlers and small businesses that are within your local community.

Hays Travel Companion app

Hays Travel Rebrand - Companion App

With the trip itinerary, reservations and suggestions on hand, the Hays Travel Companion app allows clients to experience a more considered and rounded experience.

Marlo - Digital Marketing

Marlo is an app that encourages people to shop small and local. Using your location, Marlo allows you to easily shop side hustlers and small businesses that are within your local community.

Laura Kings

Specialising in branding and visual identity, my work is led by the target audience and purpose.

With experience in branding and visual identity, I’m excited to continue developing an adaptable design approach that is driven by the target audience and purpose. I am especially interested in how a brand can render emotion and connection to its audience through visual storytelling and tone. I aim to continue developing my skills and experience within a studio environment.

Final year project

Cura / Hays Travel Rebrand / Marlo