Kiran Kaur
Graphics
Final year project
POWHER Gym Branding [Read more]
POWHER Women's Gym
‘POWHER Women’s gym’ is a conceptual female-only fitness centre, made to empower women to take up a healthier lifestyle without compromising on their comfort. By having the user at the centre of this project's focus, I was able to develop a welcome pack that goes beyond what the gym offers and instead puts the power in the user’s hands. With the ability to customize their kits suited to their needs, users are in control of what they need to better achieve their fitness goals.
POWHER Gym Concept
Research suggested that one of the main reasons some women are not consistent with working out at the gym is because they feel intimidated, lost, and don’t know what to do. To solve this all members would be given a welcome back when starting their membership. Which will contain everything they need to know about the gym (maps, passes, trainers, timetables) to work out plans and how to use the machines, right down to even being able to customise what accessories go in your box to suit your goals and needs.
POWHER Gym Branding
Gym Pass Cards
Machine Guides
This is a machine guide to help users who struggle to understand how to use gym equipment and perform exercises.
Interior of the Welcome Box
Class Timetable and Floor Map
Website
Introducing prospective members to trainers and services that the gym offers, as well as opportunities to get involved with other members of the POWHER community by offering gym buddy-ups on the app.
Kiran Kaur
A creative designer and thinker with an interest in producing illustrative solutions and meaningful digital campaigns to cultivate human connections.
Coming from a multicultural background instilled a strong sense of curiosity in me, a fascination to explore the world through a creative outlook and look at ways in which to define it and one’s place within it.
My creative interests range from digital design to illustration and photography. I pride myself on my constant eagerness to broaden my skill set and knowledge. I can easily adapt and work in a fast-paced environment, all whilst still producing high-quality creative solutions.
Final year project
POWHER Gym Branding
Awards
Diploma in Professional Studies
Work Experience
September 2019 - December 2019
Creative Social Media Intern, Tangent