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The Faraway - Main Cover and App Usage

These visualisations depict the finalised cover design and displays this design in the context of the audible app. The finished concept includes a custom typeface designed by me to enhance the 'The Faraway', creating a more cohesive identity overall.

The Faraway - Bus and Tube Advertisements

The identity also exists in multiple 'Out of Home' environments. The main identity touchpoints are in areas where commuting to work would be common among my target audience of 30-34-year-olds, reinforcing how audible can be used anywhere for however long or short the user likes.

Membership Stickers

This visualisation shows the conceptualisation of Artisan Membership stickers which are a key element to the Artisan digital campaign. The Artisan Membership would allow users to access premium content such as masterclasses led by top bartenders in the industry and exclusive member products and rewards online. This concept would enhance the digital campaign and the Artisan Drinks brand by deepening consumer interest, interaction and connection.

Artisan Drinks - App Advertisement

This advertisement designed for social media aims to bring together multiple concepts of the digital campaign together, focusing on the new app development. The app would entice consumers to easily browse Artisan's collection and introduce member content. The copywriting used also intends to reinforce the premium quality of the Artisan product.

Digital Mind - Branding Guidelines and Social Distancing Design

The brand book for the sub-brand Digital Mind outlines the brand's purpose and values, including its intention of providing extra mental health support in an approachable and personable way to those struggling. Additionally, as seen on the right, through environmental social distancing design, potential users are encouraged to access the digital service through an easily accessible QR code.

Kate Harwood

I'm Kate, passionate about purposeful identity design, everything branding and animation that pushes user expectations.

During my final year at the university, I aimed to fully explore and develop my design interests within identity, branding and animation to build a portfolio that expresses my personality and showcases my strengths.

I have completed multiple design briefs which explore the notion of identity design from illustrating a new Audible Original title for D&AD New Blood, creating a digital sub-brand of the mental health charity mind and constructing a branded digital campaign for Artisan, specialists in mixology and tonic.

These projects have enabled me to design research-led solutions for multiple target audiences, further consolidate my skills within Adobe After Effects and have reinforced my passion for branding and identity design. Leaving me invigorated to kickstart my career within the creative industry and expand my skills and vision in the future.

Final year project

The Faraway

Work Experience

Lamplight Press: Editorial / Marketing Assistant (Nov 2019 - Present)
This has been a voluntary position that I have been actively involved with from November 2019 until the present. I assist the Lamplight team by visualising, organising and creating social media content alongside editing and designing book covers to be published for local Loughborough clients. This experience has enabled me to negotiate with clients while working on live briefs, enhance my communication skills when working within a team and develop my knowledge within InDesign.

Green Lighting: Marketing Assistant (June - July 2019)
During my time as an intern at Green Lighting, I worked in a professional environment amongst experienced designers and marketers. I was given the opportunity to design advertisement posters utilising impactful typography and illustration whilst gaining experience using WordPress and Excel to organise products and update the website with relevant copywriting and images and leaving me with valuable knowledge and feedback from industry professionals.