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Sina Medical Technology

Sina is an end-to-end musculoskeletal diagnostic and recovery service incorporating AI and Machine learning. Through an exciting balance of medical innovation, design experimentation and continuous patient interaction I have been able to lead a design team in the creation of a revolutionary tool, one which is quickly gaining momentum through rapid investment and interest from large corporations such as Siemens and Bayer & Bayer. For more information please visit www.sinatech.co.uk.

Joe Galliford

A visionary designer with an unstoppable determination to make a real-world impact.

My time at IBM iX as a UX Designer allowed me to find my passion in exploring user-centric creations that offer innovative, beautiful, and often unexpected solutions to a defined problem, in turn creating unique end-to-end experiences. I strive to generate designs that have a true world impact and believe that in order to do so users are required to be at the forefront of all design decisions made. Working closely with clients and users alike, I have further developed an ability to tackle these user needs whilst equally meeting the requirements of a business. Through my drive for design, I have grown a passion for digital design, in particular, the optimisation of user experience and conception of visually stunning interfaces.

Final year project

Expanding the UK Electric Vehicle Charging Network Through Private Device Commercialisation.


'21 Class of 2021 - Clinton Global Initiative
Accepted into the CGI University Class of 2021 for my social innovation work as part of Sina Medical Technology. CGI U is a platform, introduced and lead by Bill Clinton, to aid the development of students' commitments to action, that being a positive and effective social impact project that is new, specific, and measurable, through personal mentoring and financial grants.

'20 Best International Client Relationship - 2020 UXathon,
Awarded 1st place in the competition criteria for design work alongside the JuiceX client team based in Hong Kong. The competition provided participants with 12 hours to discuss, ideate and produce a working prototype for the client based upon a unique brief, and was judged by a panel of representatives from established companies, including Deloitte.

'20 Diploma of Professional Studies
This award is made to undergraduate students who have successfully completed their academic studies and the required period of professional training in the industry.

Work Experience

June 2020 - Present // Sina Medical Technology
Co-Founder and Head of Design at Sina; an end-to-end musculoskeletal diagnostic and recovery service incorporating AI and Machine learning. This is a uniquely innovative service enabling injured individuals to diagnose and treat muscle injuries through a mobile app without the need to ever visit a physician, saving large amounts of time and money for patients and helping to reduce the existing strain on the NHS. Responsibilities include leading client relationships and strategising innovation methods as part of a larger 10-person team in addition to leading a core 3-person design team in the creation and UX/UI development of the digital tool, Sina Health.

August 2019 - June 2020 // IBM iX
UX Designer as part of the IBM design consultancy branch during my placement year. Responsibilities included leading the creation of the BP digital UI kit, an personalised asset library and a style guide distributed across BP branches worldwide to be used as the foundation of creation and adaptation of BP digital services, including major websites and BPme mobile application. Additionally, worked closely with customers and client to further develop the UX of the BPme UK, US and Netherlands mobile application, including optimisation of the Click & Collect feature and roll-out of the new BPme Rewards feature.