Isabel Madden
Graphics
Final year project
Understanding Covid-19 [Read more]
Understanding COVID-19 Poster Designs & Website Walkthrough
This image displays some Understanding COVID-19 posters for a website prototype I created using Adobe XD to inform Loughborough students about the current rules and regulations they would have to follow during their time at Loughborough University, regarding the guidelines that had been set out by the Government during the 2020 Covid-19 Pandemic. When designing the site, my main aims were to display as much important information as possible, whilst also keeping the flow of the content as simple and easy-to-read as possible. This was to ensure that any Loughborough student would be able to fully understand which regulations applied to them and how they could clearly figure out which steps they needed to take to ensure they were keeping themselves and others around them safe. The functionality of the website is inspired by flowcharts and a quiz-like layout, where simple multiple-choice questions guide the student user to the information that they are looking for seamlessly and without any added confusion. I have also chunked the information displayed on more text-heavy pages to make sure users can have the most clarity as possible whilst taking in the important guidelines that the government have introduced. I have also illustrated all of the imagery seen within the website in order to present the serious subject matter in a less anxiety-inducing light.
I decided to undertake this project as I felt that, as a student, many of us had been left confused and ignored by the Governments changing rules and regulations regarding how Universities should operate during the lockdown at the end of 2020. I also felt that using UX Design to spread some clarity about Covid-19 would be appropriate in a University setting, due to the accessibility of computers to students and to enable students who would most likely be away from their families some support regarding what they should do, know and understand during the pandemic.
'Taste Of' - A Canned Wine Subscription Box
For one of my final year projects, I decided to try and create a subscription box for canned wines, which was travel inspired and mainly targeted towards a millennial audience who were missing out on travel due to the pandemic but were also interested in new sustainable products. I decided that for this project I would produce 4 different can designs, each for a different country and wine type, and then also create informative cards that would be included in the box to explain where the wine originated to the consumer. Each packaging design was initially sketched within Procreate, and then I used Adobe Dimension to apply the graphics I had made onto 3D models. The types of wine I decided to include were an Australian Sauvignon Blanc, Spanish Rioja, Chinese Chardonnay and a Chilean Pinot Noir.
Gucci Vogue Cover, Digital Illustration
This is a digital illustration I sketched whilst developing my skills and learning to use the program Procreate. I've decided to include this illustration as I think it really expresses my style and theme of illustration, alongside the fashion and portraiture subject matter that I have become most drawn to. Whilst this illustration was mainly for practice, it has inspired one of my current final year projects which explores the luxury fashion brand Gucci and as 2021 will be its 100th year I have decided to create 10 illustrative magazine covers that look back at each decade and represent what the brand stood for and presented during that time.
Understanding COVID-19 Poster Design 2
This is another poster I designed to promote my Understanding COVID-19 guide website for Loughborough University students. These posters aim to make Loughborough students aware of the support and guidance the website can give to those who are unsure of how the Governments Rules apply to them during their time studying in Loughborough. The posters also display the web address needed to find the website and the different devices that can be used to gain access to the site.
Understanding COVID-19 Poster Design 3
'Taste Of' - A Canned Wine Subscription Box 2
This image is a completed render of the full subscription box I had designed. I really enjoyed working with Adobe Dimension for this project as I believe it helped me to develop my skills for branding briefs by enabling me to really visualise what the packaging I had illustrated would look like on an actual 3D prototype.
'Taste Of' - A Canned Wine Designs
My finalised can designs included an illustration that depicted parts of the culture, climate or architecture of the country the wine originated from, alongside a description on the back which expressed to the consumer the information about the product written similarly to how a travel brochure would advertise a holiday so that the design really gave the customer a holiday-like experience. I think I made this design particularly successful by creating each product packaging as uniform and simple, yet colourful and vibrant, as possible in order to promote a recognisable brand that could be easily spotted on supermarket shelves.
Creepyyeha Brand Fashion Illustration
This illustration is another piece of work I have completed that has gone on to inspire one of my current university projects about fashion illustrations and the promotion of luxury brands. In this image, I have illustrated a photograph from a fashion designer known as Creepyyeha online. In this piece, I was mainly drawing just to explore how to convey the different textures that the garment displays, and I think the most successful part is my attention to the metallic, hardware details that the model is wearing.
Isabel Madden
I am a Graphics student, from London. A majority of my projects whilst studying at Loughborough is based on UX Design, however, I also have a passion for illustration and like to incorporate drawing into my UX prototypes as much as possible.
During my time studying at Loughborough, I have really developed an interest in UX design, specifically within the realm of creating websites and app prototypes, mainly on programs such as Adobe XD. My main strengths for these type of projects is my ability to not over complicate the design and really try to produce a well researched, well functioning site that works to the users' needs. The illustration is also a very important practise to me, as prior to attending Loughborough University, I had a background in Fine Art, specifically oil painting. Throughout my time on the Graphics course, however, I have developed this previous passion of mine into discovering digital art and really focusing on using programs such as Procreate and Photoshop to evolve my illustration style as a whole. Due to this, I have tried to incorporate as much illustration as possible into all of my projects, which so far has resulted in my exploration into multiple different avenues, such as, medical illustration, children's illustration, branding illustration and even some fashion illustration. By investigating these different aspects of illustration, I have enabled my own style to progress and become rather versatile and able to cater to many different project needs.
Final year project
Understanding Covid-19
Work Experience
I have completed a week's work experience with Graphic Designers at AE Publications, where I learnt how to use a variety of different Adobe Suite programs, such as Photoshop, Illustrator and InDesign in order to create layout designs for Educational Children's Work Books and produce appropriate illustrations to accompany content such as English Reading, Writing and Comprehension Tasks and also Maths Problems. During this time, I was also introduced to other design tools such as Wacom tablets and began learning the complete process of developing illustrations from sketching them on paper to finalising the complete, coloured, finalised digital image.