Final year project
Charms [Read more]
Charms, the first of its kind, is an unimaginable herbal and fruit enriched iced tea alcohol mixer. The hand-crafted ice cubes are a flavour infusion of the best of British, handpicked herbs and fruits.
Charms Ice Cubes
An extraordinary addition to any household freezer, Charms are best enjoyed with a glass of aromatic Gin or a smooth finish Vodka. A mixer with truly breath-taking flavours, which are sure to elevate your glass.
Where better place to enjoy an elderflower and Basil Charm than at the Henley Regatta - ‘undoubtedly the best regatta in the world.’ We can also be found at the Royal Ascot or Wimbledon, our Charms are made to
compliment the best of British culture.
At Charms, we are proud to be British, from the flavour infusions right through to our brand position.
Charms Sampling at Harrods
Our audience has the opportunity to sample our outstanding mixer at Harrods or Fortnum & Mason with our Charms tailors.
I'm an ambitious creative with a passion for branding that enjoys thinking outside the box.
From years of national-level sport from a young age, I have developed a conscientious work ethic, which I have channelled into a rigorous design approach. I favour challenges. I pride myself on my interpersonal skills and innovative design solutions, which can be seen in my Charms project. I have begun focusing on branding and can see myself working in a branding agency once graduated from university, with the ambition of running my own agency in the future.
Final year project
To begin with, I completed a 3-month placement on the brand identity team at the Jupiter Museum of Art in Shenzhen, China. I was able to work within small teams on projects such as designing the museums external and internal wayfinding. With the grand opening of the museum looming, I was forced to work to a strict deadline, which is where my exceptional time management and organisational skills came to good use. I was also able to improve my communication skills as at times the language barrier posed difficulty.
For a 6-month period, following China, I was awarded the opportunity of working at Albelli - a company that specialises in photo-based products. I was based at the headquarters in Amsterdam. As a layout designer, my role consisted of designing photo books, cards and calendars. I was unable to attend the office for 80% of the placement, therefore I had greater responsibility