Final year project
Charms [Read more]
![](https://sdcashow2021.lboro.ac.uk/wp-content/uploads/2021/05/Charms_01-scaled.jpg)
Charms Packaging
Charms, the first of its kind, is an unimaginable herbal and fruit enriched iced tea alcohol mixer. The hand-crafted ice cubes are a flavour infusion of the best of British, handpicked herbs and fruits.
![](https://sdcashow2021.lboro.ac.uk/wp-content/uploads/2021/05/Charms_bowl.jpg)
![](https://sdcashow2021.lboro.ac.uk/wp-content/uploads/2021/05/Charms_bowl.jpg)
Charms Ice Cubes
An extraordinary addition to any household freezer, Charms are best enjoyed with a glass of aromatic Gin or a smooth finish Vodka. A mixer with truly breath-taking flavours, which are sure to elevate your glass.
![](https://sdcashow2021.lboro.ac.uk/wp-content/uploads/2021/05/Charms_Regatta-Trike_01-scaled.jpg)
![](https://sdcashow2021.lboro.ac.uk/wp-content/uploads/2021/05/Charms_Regatta-Trike_01-scaled.jpg)
Henley Regatta
Where better place to enjoy an elderflower and Basil Charm than at the Henley Regatta - ‘undoubtedly the best regatta in the world.’ We can also be found at the Royal Ascot or Wimbledon, our Charms are made to
compliment the best of British culture.
![](https://sdcashow2021.lboro.ac.uk/wp-content/uploads/2021/05/Charms_Trike_01.jpg)
![](https://sdcashow2021.lboro.ac.uk/wp-content/uploads/2021/05/Charms_Trike_01.jpg)
Quintessentially British
At Charms, we are proud to be British, from the flavour infusions right through to our brand position.
![](https://sdcashow2021.lboro.ac.uk/wp-content/uploads/2021/05/Charms_Harrods-Drink_Final.jpg)
![](https://sdcashow2021.lboro.ac.uk/wp-content/uploads/2021/05/Charms_Harrods-Drink_Final.jpg)
Charms Sampling at Harrods
Our audience has the opportunity to sample our outstanding mixer at Harrods or Fortnum & Mason with our Charms tailors.
![](https://sdcashow2021.lboro.ac.uk/wp-content/uploads/2021/05/Charms_3-scaled.jpg)
![](https://sdcashow2021.lboro.ac.uk/wp-content/uploads/2021/05/Charms_3-scaled.jpg)
Digital Assets
Harry Wall
I'm an ambitious creative with a passion for branding that enjoys thinking outside the box.
From years of national-level sport from a young age, I have developed a conscientious work ethic, which I have channelled into a rigorous design approach. I favour challenges. I pride myself on my interpersonal skills and innovative design solutions, which can be seen in my Charms project. I have begun focusing on branding and can see myself working in a branding agency once graduated from university, with the ambition of running my own agency in the future.
Final year project
Charms
Work Experience
To begin with, I completed a 3-month placement on the brand identity team at the Jupiter Museum of Art in Shenzhen, China. I was able to work within small teams on projects such as designing the museums external and internal wayfinding. With the grand opening of the museum looming, I was forced to work to a strict deadline, which is where my exceptional time management and organisational skills came to good use. I was also able to improve my communication skills as at times the language barrier posed difficulty.
For a 6-month period, following China, I was awarded the opportunity of working at Albelli - a company that specialises in photo-based products. I was based at the headquarters in Amsterdam. As a layout designer, my role consisted of designing photo books, cards and calendars. I was unable to attend the office for 80% of the placement, therefore I had greater responsibility