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The Harbour Front Statement Print and Co-Ordinating Samples

These prints are all hand screen printed for the blue colour story. This statement print is a 4 layer registered VAT print on denim.

Red Colour Story

These prints are all hand screen printed.

Visualisation Line-up

Hand drawn using Adobe Sketch and Photoshop.


I produced these technical drawings on Illustrator taking shape inspiration from the 1920s and current menswear trends.

Yorkshire Pots

The lobster pots were a key piece in inspiring this collection. One of the fishermen kindly gave me an old one which I then used for observational drawings and paintings in my sketchbook and also on a larger scale. The structure and patterns within the pot gave me the idea to investigate the traditional argyle and put my own touch on it. You'll see these patterns throughout my collection within prints.

Georgina Newitt

‘A Way of Life’ is a contemporary menswear collection inspired by the East Yorkshire coastline.

This collection explores two locations, Bridlington and Whitby, and investigates the fishing industry, lifestyles and culture that this industry presents. As a Yorkshire girl, I grew up visiting these nearby coastal towns as a getaway, a day out, a childhood adventure. However, growing up you start to see beyond the beaches, funfair and arcades and you realise it is a way of life. This project investigates and translates what these areas represent more deeply, referencing the historical routes behind the idealistic qualities associated with seaside towns, but also the industrial atmosphere of the arduous fishing heritage. It combines the romance and history linked with this coastline, contrasted with the industrial heart of the fishing ports and this is all translated through my prints.

I met with the fishermen during an afternoon landing which was an experience that has really influenced the creation of this project. It allowed me to understand the busy lifestyles and the huge variety of day to day tasks this industry presents. The clothing the fishermen wore were of interest to me: overalls, wellies, boots, jumpers and more. In the creation of my garments for this collection, I have taken inspiration from both, fishermen today and fishermen in the early 1920s, post WW1, when fishing in this area was at a high. Frank Meadows Sutcliffe’s work captures the attire from this time with the big knits, overalls, trousers with braces and many different hats. Combining these ideas with modern-day menswear trends I created this contemporary collection of printed textiles.

The collection was developed initially through photography, drawing, painting and collage. I then took my ideas digitally to further develop my work using Photoshop and Illustrator. As part of my design process, I regularly do quick fashion sketches to visualise my prints on the body and as part of an outfit, this helps the development of the scale, placement and colour.

Following on from my placement year working for the menswear brand, Farah, I aspire to work in the fashion industry where I can use and expand on the skills I have developed during my time at Loughborough University and Farah.

Final year project

A Way of Life


Diploma in Professional Studies - 2019/2020
Premier Vision, Exhibiting Designer - 2018
Work exhibited at the Charnwood Arts 'Re-Making History' exhibition - 2018

Work Experience

Farah Menswear - Design and Development Intern, June 2019-April 2020
Working in-house as part of the Design and Development team, my duties included tasks within the whole design and development process from trend research and concept building, through to design, sampling and finally range sign off. I worked alongside other teams such as sourcing, marketing, merchandising and sales teams. Throughout, I developed prints from scratch to support the concept of the collections which were then launched and developed and are in store now. I worked closely with the Head of Design and supported the designing of the ‘bottoms’ category, producing CADs and tech packs.

Roberto Ugolini, Independent Shoe Maker in Florence - 1 week, October 2015.

John Naylor, Wildlife Artist - 1 week, June 2015.