Final year project
To Womb It May Concern [Read more]
To Womb It May Concern
This concept for the D&AD New Blood menopause brief asks The Case for Her and Refinery29 to team up with Royal Mail to create ‘To Womb It May Concern’, an open letter campaign giving the public the power to break down stereotypes surrounding menopause.
Our concept thrives off the use of playful metaphors that emphasise inclusivity. So, females experiencing early menopause, transgender men and non-binary people are included in the conversation.
Using the power of real stories we will change society’s perception and create social change by opening the conversation to help those on their menopause journey feel less isolated.
I created this project alongside Sofia Burchell as a group project. Collaborating allowed us to amplify each other's strengths. We created a pitch video outlining our campaign concept.
To Womb It May Concern - Book of 1st Class Stamps
Asking The Case for Her and Refinery29 to team up with Royal Mail provides the perfect opportunity to create a book of Special 1st Class Stamps. These stamps are a key part of the identity whilst also enhancing the longevity and reach of the campaign.
The stamps show a selection of positive and negative attributes of menopause to uplift and educate the public about some of the symptoms. They are designed in an editorial, collage-style which suits our target audience and fits in with Refinery29's mood, whilst giving the stamps a playful character.
Stepping Stones is a bereavement counselling service providing grief guidance to children through the use of informative and creative activity boxes.
Since the UK’s first national coronavirus lockdown, the number of young people seeking grief support has increased by 200%. With a predicted increase in demand for services by 50% over the coming year, the accessibility for support will be even more reduced.
Tackling a child’s grief process at their first experience of loss would lead to these individuals having a healthier framework of grief for the future. This means there would be less need to seek out counselling services; lifting the pressure and allowing these services to be more accessible to those in desperate need of help.
This box focuses on children aged 6-8yrs experiencing pet loss, specifically the loss of a cat. The pet loss products are partnered with Vets4Pets and distributed to the guardian at the Veterinary surgery. Alternatively, they are also accessible online, at local youth centres and through school counselling sessions.
To Womb It May Concern - Campaign Journey
Our campaign was created with the idea of longevity in mind. We took the time to fully map out the campaign journey from awareness through to engagement and retention. We outlined the different touchpoints the campaign will use in each stage of the journey.
To Womb It May Concern - Interactive Exhibition Wall
Our campaign proposes a takeover of Refinery29's '29 rooms' exhibition on World Menopause Day. This is where we exhibit all postcards received, allowing the public to read these real stories; helping those on their menopause journey feel less alone. The exhibition hosts an interactive postcard wall, encouraging everyone to join the conversation and share their menopause-related experiences.
Stepping Stones - Grief Framework Concertina
The boxes are developed to be worked through alongside a figure of support. A concertina is provided explaining the grief framework in children to the support figure and outlining how they can assist the child at each stage of the journey. The caretaker is encouraged to talk through the grief journey illustrated on the concertina to the child, helping to improve their understanding of what they may experience and why they are going to be doing these activities.
The Bottom Line: Naturism Re-defined
The Bottom Line is a brand on a mission to re-define naturism by educating and encouraging women aged 26-35 in order to break the stigma and misconceptions seen in our society.
The identity thrives off the concept of naturists being people from all different walks of life, different sizes, body types, race, gender and abilities. With a playful tone of voice, the brand encourages an 'eyes, wide, butt' perspective in a society where the existing approach is 'eyes, wide, shut.'
Being an optimistic, curious creative with strong conceptual thinking, I specialise in brand creation and campaign design that has meaning.
Being passionate about creating social change and tackling taboos through my practice, I decided to focus my projects on topics that need re-framing in our society. I aim to change behaviour alongside raising awareness through my work. My strengths lie in being analytical in my approach to solving deep concepts with effective, meaningful ideas and design. I am a detail-oriented, collaborative individual with hopes to work in agency settings creating compelling content that makes a difference.
Final year project
To Womb It May Concern
Winning Empowering Logo Design 2017 - Cystic Fibrosis Trust - I won a logo design competition for the ‘Empowering Young Lives Scheme' organised by the Cystic Fibrosis Trust in 2017. Winning this award secured me a 12-week placement working with the design team to create assets aimed at young people as part of this scheme.
I undertook a placement year with Wondersphere from 2019-2020 and worked with a variety of Brands from a range of sectors including Gusbourne, AC Goatham & Son, Komgo, Invest for Good, Nhlayisa, The Spencer Foundation, UChicago. I assisted with Brand creation, Print and Digital Design, Packaging, Deck design and Social Media content. Developing professional working practices alongside invaluable design skills was a key outcome of my time with the company. Working at Wondersphere greatly improved my creative thinking and brand development skills whilst refining my eye for effective design. I was able to continue to cultivate a variety of strong design and technical skills by working on live projects and experiencing the design industry in an agency setting.