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To Womb It May Concern - Campaign Journey

Our campaign was created with the idea of longevity in mind. We took the time to fully map out the campaign journey from awareness through to engagement and retention. We outlined the different touchpoints the campaign will use in each stage of the journey.

To Womb It May Concern - Interactive Exhibition Wall

Our campaign proposes a takeover of Refinery29's '29 rooms' exhibition on World Menopause Day. This is where we exhibit all postcards received, allowing the public to read these real stories; helping those on their menopause journey feel less alone. The exhibition hosts an interactive postcard wall, encouraging everyone to join the conversation and share their menopause-related experiences.

Stepping Stones - Grief Framework Concertina

The boxes are developed to be worked through alongside a figure of support. A concertina is provided explaining the grief framework in children to the support figure and outlining how they can assist the child at each stage of the journey. The caretaker is encouraged to talk through the grief journey illustrated on the concertina to the child, helping to improve their understanding of what they may experience and why they are going to be doing these activities.

The Bottom Line: Naturism Re-defined

The Bottom Line is a brand on a mission to re-define naturism by educating and encouraging women aged 26-35 in order to break the stigma and misconceptions seen in our society.

The identity thrives off the concept of naturists being people from all different walks of life, different sizes, body types, race, gender and abilities. With a playful tone of voice, the brand encourages an 'eyes, wide, butt' perspective in a society where the existing approach is 'eyes, wide, shut.'

Georgia Mundy

Being an optimistic, curious creative with strong conceptual thinking, I specialise in brand creation and campaign design that has meaning.

Being passionate about creating social change and tackling taboos through my practice, I decided to focus my projects on topics that need re-framing in our society. I aim to change behaviour alongside raising awareness through my work. My strengths lie in being analytical in my approach to solving deep concepts with effective, meaningful ideas and design. I am a detail-oriented, collaborative individual with hopes to work in agency settings creating compelling content that makes a difference.

Final year project

To Womb It May Concern


Winning Empowering Logo Design 2017 - Cystic Fibrosis Trust - I won a logo design competition for the ‘Empowering Young Lives Scheme' organised by the Cystic Fibrosis Trust in 2017. Winning this award secured me a 12-week placement working with the design team to create assets aimed at young people as part of this scheme.

Work Experience

I undertook a placement year with Wondersphere from 2019-2020 and worked with a variety of Brands from a range of sectors including Gusbourne, AC Goatham & Son, Komgo, Invest for Good, Nhlayisa, The Spencer Foundation, UChicago. I assisted with Brand creation, Print and Digital Design, Packaging, Deck design and Social Media content. Developing professional working practices alongside invaluable design skills was a key outcome of my time with the company. Working at Wondersphere greatly improved my creative thinking and brand development skills whilst refining my eye for effective design. I was able to continue to cultivate a variety of strong design and technical skills by working on live projects and experiencing the design industry in an agency setting.