Fran Butler
Graphics
Final year project
Better Origin / Spotify Spot / ASOS Refresh [Read more]
Better Origin Can Design
I created Better Origin in response to the Brandopus Chrysalis brief- ‘Create a new drinks brand with a distinctive and compelling sustainability story at its heart.'
Better Origin is a purpose-led brand, with a story that revolves around the amount of carbon dioxide removed from the atmosphere per a can of gin and tonic made. Prioritising this statistic as a focal point on the can label, it clearly communicates Better Origin's brand values to its target audience.
Better Origin Physical Touchpoints
Wherever possible, assets are designed to remind the target audience of Better Origin's brand purpose. The aim is to appeal to consumers who look to prioritise sustainability in their purchasing decisions.
Better Origin Digital Touchpoints
The design identity features subtle cues to sustainability such as earthy tones and playful stickers that act as visual reminders to the brand's climate positive status.
Spotify Spot Wireframes
D&AD New Blood Spotify Design brief- ‘Get listeners to the soundtrack and share their life through Spotify’
We all love a Spotify-generated playlist, but now it's time to move users into the spotlight. Spot is a feature whereby users can create playlists that capture key moments in time, by tagging them with a location and date, then pinning them to the Spot map.
Spotify Spot Marketing Campaign
Out of home advertising posters act as touchpoints in key commuter areas to promote the Spot feature amongst the Spotify demographic.
Spotify Spot Social Engagement
Spotify defines success as increased personal and social engagement. Spot allows users to share their playlists on social media platforms to expand the reach and connect with other users.
ASOS Refresh Pop-up Shop
I created ‘ASOS Refresh’ after researching suggested ways to make today’s fashion industry more circular.
ASOS Refresh is an online upcycling service provided by ASOS whereby customers can have their clothes (of any brand) reworked into something new by posting them to trend-driven ASOS Upcyclers.
Wayfinding graphics direct customers to the Shoreditch pop-up shop, where they can bring an item of clothing to be repaired, reworked, or refreshed by upcycling experts.
ASOS Refresh Marketing Campaign
Posters in key Shoreditch commuter locations tease the pop-up shop launch for the 2 weeks preceding its opening.
Fran Butler
I am a visual thinker aiming to hone my ability to design engaging creative campaigns for brands.
Being influenced by popular culture and industry trends, I based my final year projects around socially engaging ideas that required exciting new brand campaigns. I enjoy using visual communication methods to create design identities in which brands can best engage with their audience. I value working collaboratively with other creatives, utilising each other’s strengths to reach a design solution.
Final year project
Better Origin / Spotify Spot / ASOS Refresh
Awards
D&AD New Blood Awards 2021- Pencil Winner.
BrandOpus Chrysalis Award- Shortlisted.
Work Experience
During my internship at Postfashion, I designed placement graphic prints for brands such as Topshop, Miss Selfridge, Missguided, New Look and Very. Working at a fast pace, I produced high-quality prints for multiple briefs at a time and met with buyers to plan design directions. I decided on the Pantone colours, fabric qualities and print techniques of samples, and actioned styles with UK and Turkey factories. I learnt to maintain a strong commercial awareness for graphic print trends.
As a Marketing Intern at Oxford Summer Courses, I was responsible for the content collection of social media and marketing materials. My role centred around applying my skills as a creative to capture photo and video content, design brand assets and create Instagram content to aid the sale of future courses.