Final year project
'Homies' App [Read more]
Homies App Design
Here are some wireframes for my Homies app. The app follows a similar experience to a dating app however, there is far more focus on the users interests, hobbies and personality traits opposed to how they look.
Marketing Materials for Homies
Here are some visuals I created to use for marketing the Homies app. They incorporate meme culture in order to appeal to the young adult / student target audience. This layout was used on Instagram, but I also reformatted it to be used on TikTok, and as web advertisement banners. Check out my online portfolio to see them animated too!
Bloom Instant Iced Tea
This second project is a sustainable instant iced tea brand called Bloom. The tea bags are compostable and made up of locally sourced ingredients. But most excitingly, the box itself is embedded with wildflowers so that users can plant it and grow wildflowers at home. This will support the UK's fast depleting biodiversity and bee populations.
Homies Digital Marketing in Context
The digital marketing will be targeted to areas that graduates and young professionals would frequent often like job sites, rental sites, Instagram and TikTok
Homies Brand Values
Taken from the Homies brand guidelines where the brand's key values are outlined. This is why the app is designed how it is, and why it is so bright and colourful.
Poster designs for both flavours of Bloom Instant Iced Tea- Apple, Strawberry and Apricot Infusion, and Berries and Cherries Infusion.
Here are the posters mocked up in an Underground station, one of the many touch points I would use to advertise the iced tea.
3D Render of the packaging for both flavours of Bloom Instant Iced Tea
Creative thinker, innovative problem solver, bold image maker
I strive to solve big problems within my work, but often in a light-hearted and unique way. My main strengths are branding, illustration, packaging and social media design.
This first project is a UX / Branding project where I designed an app that graduates and young professionals could use to connect to new friends and housemates, in order to battle loneliness and other mental health issues that young adults often face when they leave University.
Final year project
Freelance Design Intern at Tash Taylor: May 2021 - Current
Tash runs a brand consultancy company and I support her by branding and designing assets for her social media, as well as working for her external clients. These jobs include designing and visualising packaging, print design and creating brand identities.
Design Intern at Vivona Brands: July 2019 - May 2020
Vivona brands creates and develops skin care brands. During my time there I supported the in-house design team. My roles included designing assets for online and social media campaigns including animated instagram stories, web mailers, banners, PR postcards and Instagram posts. I also art-worked and designed packaging, as well as designing POS' and products displays for retailers. I also took over the in-house photography and even planned and set-up displays for trade shows.