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Bertha: A Postnatal-PTSD Package For Parents

1/4 woman find some aspect of their birth traumatic, with over 30,000 parents in the UK going on to experience Postnatal-PTSD each year. Bertha is an educational, medical care package that midwives can ‘gift’ to parents in order to raise awareness and educate new parents about the signs and symptoms of Postnatal PTSD.

Bertha: The Care Box Contents

A mini midwife in a box - Bertha helps parents who have faced difficulties or complications in childbirth and educates them about the prevalence of Postnatal-PTSD through a series of informative and interactive activities.

Bertha: A Manual For Midwives

Research shows there are significant issues in current maternal care, as there is a lack of awareness concerning the prevalence of Postnatal-PTSD from medical staff. Therefore, the manual which accompanies the care package also helps to educate the midwives, so they can look out for the signs and symptoms of Postnatal-PTSD, helping them to gift the care packages to the parents that they think would benefit from Bertha's help.

Bertha: Postnatal-PTSD Information Booklet

Bertha's interactive check-up poses questions to both parents which encourage conversation about Postnatal PTSD in order to break down the stigma surrounding perinatal mental health issues. The additional journal element also allows the parents to personally document their individual thoughts and feelings, enabling them to process and reflect upon their experiences of parenthood.

Bertha: In The Home

Bertha allows the parents to work through the information and interactive activities in their own home and at their own pace, educating and informing them of how to access further medical support should they need it.

Emily Reeve

A graduate graphic designer, creative thinker and lover of quirky colour palettes. I'm a small individual (I'm not joking I'm literally 5'2) with big ideas, I strive to design solutions that positively impact the world we live in.

I am bubbly & social, with an eclectic taste in music & a passion for travel. I consider myself an all-round designer as I specialise in branding but also editorial and UX/UI design - I also occasionally like to dabble with photography and illustration.

Final year project

Just Check It


Aside from my design work I also completed a dissertation, in which I was awarded first-class honours. My dissertation, "The luxury brand with a chequered past: The changing meanings, status and image of the Burberry brand at the turn of the 21st century", focused on how brand perception can be shaped by 21st-century consumerism, providing insightful theoretical evidence that I can now start applying to my design practice.

Work Experience

Junior Graphic Designer - The Curious Agency
September 2019 - June 2020

Whilst at the agency, I worked for over 28 different clients, assisting the senior design team in the branding and marketing of various businesses across the UK. I became confident working in a fast-paced agency environment, competently multitasking numerous projects across a range of print, digital & social platforms. After my placement, I also went on to undertake some further work at the agency as a freelance designer.

Graphic Design & Photography Intern At Archipelagos
June 2018 - July 2018

During my internship for Archipelagos - a non-profit organisation - based on the Greek island of Lipsi, I designed a range of promotional material to help publicize their work within marine conservation. I further visually documented the organisation's conservation work by photographing various ocean/eco-analysis surveys and research studies. These images were then used to promote their conservation work on various social media platforms in order to build the organisation's online presence. During this time I adjusted to working outside my comfort zone, learning to use my own initiative due to issues of working with limited resources & little guidance.

Head of Advertising & Design For Loughborough Uni Macmillan Volunteers
September 2018 - September 2019

I helped to found “Loughborough Uni Macmillan Volunteers” with a committee of students, carrying out fundraising events & collectively raising over £2,000 for Macmillan cancer support. I created a range of promotional material, across print, digital & social platforms to promote our fundraising events to students at Loughborough. In 2019, we were further awarded the ‘Best Community & Fundraising Society’ by Loughborough Students Union.