Cáitlin Winchborne
Graphics
Final year project
Solli [Read more]
Solli
'Solli' acts as both companion throughout, and antidote to, solitude.
The project aims to mitigate the overwhelming effect of the coronavirus pandemic and negative media coverage. Utilising the popular and shareable nature of Instagram and the brilliant stupidity of nonsense poetry, 'Solli' covers serious topics in a way that encourages interaction and helps viewers to see the humour in things that bother them. Targeting young adults; Britain's loneliest age group, 'Solli' also works to connect lonely people through the hashtag 'Send a Solli', by providing a simple and effective way to start a conversation.
Men!ngitis
The NHS estimates that 1 in 10 freshers in the UK will be carrying bacterial meningitis when they begin university. Whilst these statistics are high, diagnosis is difficult and time is of the essence in ensuring a full recovery.
'Men!ngitis' targets male university freshers, who are statistically much less likely to frequent the doctors than their female counterparts. The campaign presents meningitis symptoms in a memorable, impactful and eye-catching fashion, whilst promoting awareness in a persuasive and compelling way. The campaign works in two parts; relatable characters and environmental graphics that can be encountered on a freshers' night out, reinforced by more hard-hitting and informative posters featured on social media.
Nua Seanchaí - Character gif
'Nua Seanchaí' (new storyteller) is an interactive and immersive storytelling experience based on the Celtic legends of the island of Ireland. Enabling AR technology to bring characters to life on location, it provides a new dynamic alternative to storybooks.
Targeted at children (8-10) years, the project aims primarily to entertain but also to educate. Through the retelling of traditional stories that were once integral to our culture, 'nua seanchaí' facilitates the continuation of marginal culture and the celebration of local identity and history.
Solli - Instagram Feed
The 'Solli' instagram account is a positive platform, populated with relatable content and fun filled illustrations.
Solli - Instagram Stickers
'Solli' creates a community by encouraging others to think about reaching out to isolated friends that they might not otherwise speak to.
Solli - Posters
A friendly and humorous character that features in both the physical and digital world, 'Solli' can also be seen out and about as a symbol of support and hope for life after the pandemic.
Men!ngitis - Symptom gif
Meningitis symptoms are made more memorable through distinct characters featured in moving posters and gifs.
Nua Seanchaí - Location Map
'Nua seanchaí' brings characters and legends such as 'Fionn Mac Cool and the Giant's Causeway', to life on location.
Cáitlin Winchborne
I am an enthusiastic and versatile designer with a talent for moving image, animation and visual storytelling.
As someone who has always had an interest in travel and a strong curiosity about the world around me, culture and communication inspire much of my work. I am fascinated by people and enjoy identifying and developing original and innovative ideas; whether it be for educational or entertainment purposes. I am a strong animator, a well-rounded designer and a creative problem solver who can adapt well to different briefs. Beyond the university, I aspire to be in a stimulating work environment to which I can make a meaningful contribution and which in turn nurtures and facilitates my professional and personal growth.
Final year project
Solli
Awards
Dissertation :
'Shining' a light on 'Carrie': An elucidation of the directors' presentation of the gifted lead characters of Brian de Palma's Carrie and Stanley Kubrick's The Shining.
Work Experience
In 2019, I was accepted to complete a study abroad placement at the Designskolen Kolding in Denmark. During that year I joined an international study trip to Shanghai where we were paired with Environmental Design students from Tongji University. Together we completed a service design project concerned with sustainability in the city. Throughout the month-long trip, I learned how to work with international team members and navigate teaching styles in a completely new country. I also gained strong leadership and team working skills and improved skills in Illustrator, Photoshop and 3d modelling software. Working with Environmental Design students broadened my overall design knowledge and understanding.
I completed work experience at Uffindell's office in London. During that time I experienced work in an office with members of the design team and completed short projects concerned with brand identity and graphic design. In turn, I understood the importance of business and brand image.