Final year project
Four & Note to Self [Read more]
Four
Four is a sustainable drink brand made from Organic Seasonal ingredients sourced in the Peak District.
Brand Values
The brands motive is to be as environmentally sustainable as possible. Four uses; organic ingredients grown throughout the UK’s seasons to eliminate chemicals that harm wildlife, produce only from the Peak District to reduce air miles, non-carbonated to reduce greenhouse gas emissions.
The Drink in a Jar
Four’s unique packaging is designed to be repurposed to promote sustainability. The Jar is made from 100% recycled and recyclable materials.
Note to Self
Note to self Is a platform designed to share authentic stories to advise teenagers on how to deal with complex situations as they progress into adulthood. The app aims to ease anxiety by providing young people with a support system to aid in informed decision making. The user can browse topics such as career choices, relationships, mental health and much more.
What Advice Would You Give to Your Younger Self?
Note to self aims to be a sister figure to its audience, a place where users can seek advice without fear of judgement. The user can read the experiences others have faced and use the insight to respond to their own personal situation. The content is based on real submissions that have been monitored but not altered. The illustration designs reflect the themes of the stories.
Beth Lenagh
Graphic Designer specialising in brand strategy and identity design.
Throughout my degree, I have chosen projects that align with my personal values which enables me to generate strong concepts that lie at the heart of my designs. My work focuses on combining aesthetics with functionality to communicate with the chosen audience. I use my creative thought process alongside a thorough research strategy to create illustrative brand designs and interactive campaign activations. My aim after graduation is to enter the industry and begin my career as a brand designer.
Final year project
Four & Note to Self
Awards
2020 Loughborough Students Union: Enterprise Team of the Year – Green Pea
Work Experience
Green Pea - Director of Media
Green Pea is an award-winning student ran social enterprise with a mission to promote sustainability on campus by selling environmentally friendly products. During the second and final year of my degree, I undertook the role of Director of Media. My contribution to the business involved rebranding the company logo, designing merchandise, and creating advertising content for both the shop and social media accounts.