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In Context.

Creative Process.

A selection of paper-based sketch work from the initial ideation process.

Gender Neutrality.

Redesigning the petrol pump. The automotive and mechanical industry is a male-dominated field and as such, the output has been designed with men in mind. Women and the elderly are heavily impacted by the current design, the handles are tough to compress for the duration required and the experience can be complicated and stressful.


The fuel pump operates as any normal system would, with the exception of the need to compress the handle for the length of time it takes to fill the fuel tank. This proposal combats issues with grip strength, usability and user experience by offering a suitable solution for everyone.

Anna Mitchell

An innovative and professionally astute industrial designer. Delivering detail-orientated, conscientious design and high academic proficiency at the forefront of the creative process.

Throughout my degree, I have formed an adept knowledge of design principles alongside supporting practical experience. I have expertise in the use of Solidworks, Adobe Software such as Photoshop, ideation sketching, electronics and prototyping and have gained a broad knowledge of engineering techniques, manufacturing processes and commercial production. I thrive on identifying creative and innovative solutions to problems and I am keen to pursue a career within interior design; captivating the essence of people inside an attractive and meaningful environment seamlessly bound to reality.

Final year project



Diploma of Professional Studies

Work Experience

I gained my Diploma of Professional Studies at Inngear, a major UK supplier of furniture, artwork and themed bric-a-brac to the brewery, restaurant and hotel industry. During my time at the company, I worked on multiple projects and gained experience within the industry whilst developing skills such as independent project ownership, professional conduct with clients and high levels of discipline in time management.