Final year project
Graphic Design is F*£%ing Stupid (e-Zine) [Read more]
Stills from the eZine
Featuring popups, lines of script, and graphics from the 90s-00s, the zine carves out a dialogue between the author and commentator.
Aneae Ishikawa Rodriguez
I’m Aneae Ishikawa Rodriguez. Identifiable by the coffee in hand, appearance of a part-time goth, and deadpan humour. My working practise often features banging my head on the desk 9-5, and jumping out of bed in the middle of the night to write down an idea.
The final major project conducted was a love/hate letter to the Graphics industry; an interactive e-Zine discussing the complex morality, application, and relevance of Graphic Consumer Design, providing the perspective of two anonymous narrators. The discourse explores the dynamics between a designer’s personal ideologies and intentions, and the allocated role of reconciling industry and consumer needs.
Deliberately uncomfortable on the eyes, the e-Zine features clashing colours, hideous fonts, and ugly graphics reminiscent of the ’90s, channelling the aesthetics of a genre known as ‘Vapourwave’.
Honest and often sardonic, the discussion is performative, yet understandably relatable. Consider it my love/hate letter to the industry.
Final year project
Graphic Design is F*£%ing Stupid (e-Zine)
Commendation for Pact Coffee YCN live competition brief 2021
Digital Marketing Intern at Academic Underdogs 2021
Personally redesigned and overhauled the brand visual identity, including producing a new colour palette, new brand visual assets and typography, and a new brand guidelines document, in order to increase awareness and engagement with consumers.
Implemented a completely reconstructed website in less than 3 months, using industry-standard site-builders WordPress and Divi, to implement new brand refresh, and improve consumer UX/UI.
Designed and delivered creative assets and imagery such as product visualisations and mockup, website banners, and email headers imaging using Photoshop and Illustrator software. Contributed to team decision-making and weekly meetings, delivering weekly presentations on progress and development.
Freelance author for Asian & Loud project 2020
Conceptualised and authored a book chapter, published in a collaborative book titled ’50 people. 50 stories. I am Asian’.
Engaged with book development, other writers, and editors through collaboration platforms such as Slack and Google Drive, delivering to tight deadlines, and contributing to the resolving of creative differences.