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This Is Not A Fair Race - L'Oreal HQ Mock Advertisement

An episodic guerrilla marketing campaign targeting four major London headquarters that are home to over 100 brands in the beauty industry, persuading them to get involved in the Corporate Partnership programme offered by Black Young Professionals Network (BYP) to tackle the issue of colourism within their headquarters.

This Is Not A Fair Race - Blackfriars Station (Directly Opposite Unilever HQ)

Over four weeks, the weekly instalments aim to inject themselves into the everyday lives of the employees within these buildings - returning with more pungent and personal messages each week to enforce change.

This Is Not A Fair Race - Underground Touchpoints

This Is Not A Fair Race - Underground Touchpoints

The movement of the handrail elevates this experiential marketing concept by alternating the message being communicated.

This Is Not A Fair Race - Underground Touchpoints

Amber-Jade Jenkins

Pining and striving to wreak havoc in the world of designing. With my fleeky eye-lining and my witty one-lining, my wayward way with words is my silver lining.

I'm a bold creative with big ideas. I'm quick-witted and strive to push boundaries, aiming to make people look - and think - twice when they interact with my work.

My strength is copywriting. I have a diabolical Brummie accent that may sometimes hinder my speech, but my gift-of-the-gab is what sets me apart from other designers (once you can actually understand what's coming out of my mouth).

This year, in particular, I have found my direction within design, integrating word and image to create humour - my aim is to approach serious and taboo subjects in a lighthearted and unexpected way.

Final year project

'Your Favourite Toxic King Wants A Fresh Start'


First Class Honours in Dissertation - "The functions and intentions of visual puns in contemporary campaigns for commercial profit and social good"
D&AD - New Blood Pencil

Work Experience

July 2019 - September 2019
Content Creator / Social Media Intern, Julien Macdonald Ltd.

I edited photographic and video content and created other content for social media channels - as well as copywriting across all platforms. I was also invited back to work at London Fashion Week 2019 as a front of house member of the team.

September 2019 - January 2020
Junior Graphic Designer, The Lagoon Group

I designed product packaging, marketing materials and the annual catalogue - which lead to the rebrand of the company based on my designs. I also contributed to product development meetings with external clients and assisted in the copywriting within their products and their marketing.

January 2020 - June 2020
Social Media Assistant, Debenhams

Running all social media channels during the first few months of CO-VID19 - I adapted to the changes within the business and put more work into the content creation, increasing both the quantity and quality of content and tailoring it to the climate we faced. Debenhams' social media following increased drastically during this timeframe.