Final year project
Serenity in Nature [Read more]
Digitally printed statement design on wallpaper, imagery developed by enlarging and editing initial drawings.
Hemp screen Print
Natural hemp with a screen printed flock print on top, to create an added textured surface.
Close up detailing of a design digitally printed onto organza.
Screen Printed Wallpapers
Repeat design screen printed onto hand-painted lining paper, using expandex.
An Initial Drawing
This piece is enlarged and digitally printed onto furnishing linen, using watercolour to create subtle and textured brushstrokes to enhance the serenity of the piece.
A combination of initial drawings and mark-making, digitally printed onto single georgette.
Layered co-ord design, inspired by the textures and patterns found on woodland bark.
One of the final visualisations for the collection.
Alexandra specialises in Printed Textiles and utilises her photography and mark making skills, to create a project that presents the beauty and patterns found within nature.
The basis of this project is to zoom closer to nature, particularly looking into detail at the variety of colour, textures and patterns that form naturally on the bark of trees. The primary idea behind this project is to emphasise the importance of preserving and protecting nature, because of its immense benefits and resources, along with its beauty.
Due to the detrimental effects Covid-19 has had on the nation’s mental health and well-being, Alexandra expresses that it is imperative we stay connected to our natural surroundings, resisting the urge to hide ourselves from the outside. This is why in times of stress, she finds a walk-through nature provides a sense of serenity and escape, an aspect she is passionate about bringing into the home. In order to present this idea further, she uses her original photography from her daily walks to capture intriguing compositions within each photograph, to later develop and use as the main source of inspiration throughout the project.
This modern organic interior collection uses carefully selected natural materials, with a design intended for a middle-aged couple. The calming and natural tones found within the colour palette was adapted from her initial photography, helping to create a peaceful environment for the residents. There will be contrast within the home between the paired back colours on the walls against the textured, colourful designs. This will lead the residents on a sensory journey through the home, to mimic the feeling of being at one with nature.
Alexandra has chosen this subject matter as she believes her strengths are demonstrated through her photography and creating abstract pieces of work. This concept enables her to utilise these strengths and expand upon them further, using multiple techniques to produce visually eye-catching designs.
Alexandra wants to discover and engage more with the interior design industry and is actively seeking opportunities to find work in this area. She is a passionate and driven designer who has a flare for experimenting with textures and a strong eye for photography and colour. Her CV is available on request.
Final year project
Serenity in Nature
Level 3 Diploma in Art and Design Foundation Studies – Passed with Distinction.
BA Hons. Textiles: Innovation and Design at Loughborough University.
Martin Brudniziki Design Studio: 1st – 11th September 2020
During this two-week placement, I assisted with the development of multiple projects, such as; creating a visual for the landscape of a hotel, colour sourcing, organising and tidying up presentations for clients, helped create material boards and produced a presentation for potential designs and structure for a gazebo. I learnt about how the financing and sourcing of furniture works within the company and assisted in the process of this.
Plus agency: 15th July – 19th July 2019.
While working with Plus Agency, I assisted with the workload and was able to learn new techniques on photoshop and illustrator. I attended many meetings where I would provide feedback and stated my thoughts and ideas which helped to develop the project further. My tasks whilst with the company included gathering research for their upcoming projects as inspiration to use towards the final design. At the end of the week, I had to present to the team my own mood boards and designs for the project we had been working on.
Selfridges & Co: Graphic design internship, July 2015 and July 2016.
I completed work experience at Selfridges for two weeks, one week within the summer of 2015 and the other in the summer of 2016. When working for their company I was asked to perform various amount of tasks, some of which include thinking of new and interesting ideas for their advertisement for Halloween and also Valentine’s day 2017, where I came up with various designs using Photoshop and presented them to other members of the company. This enabled me to develop my confidence and be able to give a presentation in a sophisticated manner. I was also asked to participate in design brainstorming sessions, where I was able to participate in group discussions and get across my creative flair.