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Graphics

Adam Rutherford

Graphics

Final year project

WavFinder x WavFest [Read more]

WavFinder x WavFest

WayFinder is a means for upcoming freelance DJs aged 18-25 with less than 4 years of experience to find gigs at their desired venues through a multi-function UI. WavFest is an event that promotes the service's capabilities to an audience of rave attendees aged 18-25. Initially, the event will be marketed towards upcoming DJs as a competition with an opportunity to perform in front of 6000 people. the lineup poster would then be released and marketing will be more aimed towards attendees of the event.

WavFinder UI Project

Prototyping this mobile application was a two-week project, I am currently deciding whether or not to extend it. But the means of this mobile app is to bridge the gap between upcoming DJs and venues that are after new talent through location-based services and a minor social media element, allowing for DJs to be known on the platform.

Lineup Poster • Social Media Content

In order for WavFinder/WavFest to be known, I decided to move the brand to an online platform, where I can better connect with my audience of 18-25-year-old music enthusiasts. I have created content such as competition countdowns and ticket drops to stay active on the platform and provide multiple calls to action.

WavFest

These are my final static mockups, kinetic versions are currently in development.

Big Bear Street Wear

Big Bear is a clothing brand concept that was going to be a third-year project but instead I have been developing the brand as a personal venture, as of right now I am currently sourcing ethically sustainable fabrics for testing.

Big Bear Poster Concept

Adam Rutherford

Various media and software to overcome problems and appease desired demographics.

Throughout my time at Loughborough University, I've struggled to really pinpoint what my strengths are, before enrolling on the course I had little to no experience in design apart from some photoshop work. So what is my speciality? As I've progressed through the university, I continuously try and answer that question.

When I take on a project the first thing I ask myself is what can I learn from this? What are the opportunities this presents me? I have explored many disciplines within design such as Branding, Animation, Atmospheric Design, Marketing, and UI design which I use to create products, services, or campaigns that help to solve problems, inspire, or improve the lives of a select audience for the better.



WavFinder x WavFest is a project which I feel best sums up my experience at Loughborough in terms of what I have learnt, what I'm best at, and what obstacles I have overcome.

Final year project

WavFinder x WavFest