Final year project
'A little help is...' Tesco D&AD Brief [Read more]
Tesco - User Journey Map
A user journey map describing how a customer would interact with the campaign.
How the Campaign translates online
As well as Instagram and Facebook posts, I also created an animated video advertising Tesco Community Grants and the benefits they have on their local communities.
'Out of Place'
A rhyming children's book discussing the topic of child refugees and the emotions they go through when first arriving in a new country.
Global Challenges
A triptych poster series with the aim of reducing overseas fishing and saving marine life.
Faye Alexandra McCusker
Hi i'm Faye, my work mainly focuses around illustration and branding.
My strengths as a creator lie within my hand-drawn and digital illustration work as well as branding projects. I enjoying creating purposeful designs that cater to the audiences needs in addition to being visually pleasing.
Final year project
'A little help is...' Tesco D&AD Brief