Final year project
Give It Some Welly [Read more]
D&AD Connect4Climate Project
I completed and submitted this project with Izzi Glover. We created a guerrilla marketing campaign called Give It Some Welly, which aims to encourage sports fans to take action on climate change.
You sit down at the stadium and the players come out in wellies, not what you were expecting, was it?
By 2050, ¼ of English football grounds can expect flooding every year, due to the worsening climate crisis. Playing in wellies will be the new normal if fans don’t take climate action. #GiveItSomeWelly is a stunt to prove a point to fans. Engaging local communities to actively find alternate travel to matches, rather than driving. This will continuously help reduce the carbon emissions causing extreme weather patterns, such as heavy rainfall.
The Stunt
A controversial stunt playing on the fact that more and more football clubs are being affected by flooding. It proves a point to the fans and demonstrates how football in 2050 might look if no climate action is taken. Kicking off at Norwich City FC, a flood risk stadium, players come out for 15 minutes of gameplay in wellies. This creates a buzz from the crowd before the players return to their football boots and start the real match.
No one wants to watch, play or train in wellies. #GIVEITSOMEWELLY is here to help change that.
Messaging
To educate fans at the game and during TV streaming, digital messages displaying insights into flooding impacts on football will be shown.
Messaging is continued outside the stadium, tackling the problem directly and informing fans of what they can do to make a difference. Flood road-sign inspired signs will be placed at the stadium exits, targeting fans heading back to their cars.
Audience Engagement & Shareability
Home wellies, placed at travel locations, encourage fans to share photos of how they are ditching the car and travelling more sustainably. Fans can stand in the wellies and take photos at train stations, bus shelters and pathways.
Global news coverage engages a wider audience, raising awareness of #Sport4Climate, flooding impacts on football and that action is needed. The campaign encourages and challenges fans to find alternative routes to matches, they can get involved however they like; scooter, roller-blade, bus, welly-wearing… anything goes.
The campaign passes the torch to other clubs to get involved and engage with their own fan communities, with the same goal to ditch the car and start giving climate action some welly.
LOCO
This is LOCO, my final project. LOCO is an app that matches its users with local co-working spaces that are tailored to their needs. This project takes a focus on brand identity and UX design.
Want a chatty workspace today? Quiet tomorrow? Work with one other person? Two? Twenty? Bring your dog? Your car? Bike? Home office, regular office, studio? No preference? No problem.
Tailored Around You
The LOCO search feature is easy to use & designed so that all users can select the features that are most important to them. Our target audience is creative-types, whether professional or not there is a space for everyone, whether it is a home studio or a large shared office. LOCO's workspaces help our users to feel more motivated and re-energised within their working environment.
View & Book
Users can view profiles to see what fits their vibe, and their schedule, before booking quickly and easily, however long they want and whenever they like. The badges on profiles help to demonstrate the key features included in each workspace and reviews help users decide where their optimum workspace is. Users also have the ability to favourite their most-liked workspaces, this makes for quicker booking next time they use the app.
Advertising
As LOCO targets creative types, we put our fun and bold brand identity into everything we do. Our tone of voice is soft and down earth, we hope to talk to our users as you would talk to a friend. Above are some examples of advertising in public transport areas, which target creative commuters in particular.
Kirsty Potter
A curious designer with a focus on creating purposeful design with a positive impact.
I’m primarily a brand designer but with a heavy dusting of UX and illustration design. The projects below demonstrate my skills in brand identity, concept-led design and UX. I like to have fun with my work and convey a lot of energy through my outcomes, which are often playful and bold. Post-graduation, I would like to work in a branding agency where I can utilise the skills I've gained during my degree & create some beautiful and meaningful brands. I have a lot of energy (creative and sociable) from a cooped up COVID-19 lifestyle, I'm a friendly northerner & I am always up for a design challenge!
Final year project
Give It Some Welly
Awards
Diploma in Professional Studies - Completing 12 months in a creative role in industry.
Work Experience
Creative Designer at Creative Cow, Manchester:
During my placement year, I worked at a multi-disciplinary design agency. Here I worked on a variety of digital and print-based design briefs such as branding, UX, editorial and book cover design. I developed my design skills significantly during this year, learning the ins & outs of Adobe XD, and user experience-led design. I also gained more of an eye for detail, whilst taking the creative lead on various smaller projects, which also involved client interaction.