Final year project
Yeong / A Sustainable Coffee Shop [Read more]
Yeong / A Sustainable Coffee Shop
The brief of my project is to brand a zero-waste café to promote sustainability within the Millennials and Gen Z age range.
Yeong stands for zero in Korean and it is also a homophone of the word young.
Maintaining my Korean heritage and promoting zero waste at the same time with sustainable coffee, recyclable & compostable packaging, and eco-friendly design.
Yeong Coffee Bean Tin Packaging Design
Within Yeong's concept, I have also included a coffee bean refillable tin. Instead of buying new coffee bean bags every time you finish your coffee beans, you refill coffee beans in your Yeong tin in Yeong cafe. Yeong's tins are refillable, recyclable and also reusable. On the back of Yeong's tin, it describes how to make your own plant pot, also it can be personalised, feel free to decorate it with our Yeong stickers or draw on it! this white tin could be your canvas.
Yeong Coffee Bag Packaging Design
Each different packaging design represents the flavour of the coffee.
Ping / App that Helps Women to Protect Themselves and Their Life From Hidden Cameras.
Ping tracks are where you finds the public toilets, that are camera-safe and also gives you information of the toilet
where you want to use.
A camera detector inside the app can detect hidden cameras and once it finds a camera, you can directly report it on the app. A community page will be a great source of support and you can help someone else and receive support from them by sharing your experience or feelings.
The news page will keep you updated on the crime and shows events closest to your location shown at the top of the feed.
Ping Wireframes
The app was designed to be easy to use and concise to allow for a more inclusive direction for the female population.
Ping Function (Maps & Search)
Finds nearby toilets and provides you with live status updates of detected spyware in private facilities.
Ping Function (Spy Camera Detection)
With a simple click of our camera function and a scan of your surrounding area, we will be able to utilise your smartphone camera to detect any traces of spyware in your area of privacy.
Potti
Potti stands for the baby toilet. It can be easily identified by the British population and can be an iconic name for the mascot. As it is already a popular word.
Using an easy name and a simple illustration can help users to feel less nervous and uncomfortable using the toilet as the general public can identify with the everyday toilet user and know that there is a way to get help when needed.
Chaehyeon Lee
A design with a focus on branding, advertising and editorial design.
Being an international student from Korea, studying and living in the UK has taught me different and unique design approaches and perspectives. I have studied Fine Art in high school which has given me a great foundation in drawing. I would describe my design style as minimal, yet bold and impactful and I enjoy creating design work that spreads positivity and raises awareness about social issues.
Final year project
Yeong / A Sustainable Coffee Shop
Work Experience
Design Intern at Every Matter (December 2019 - April 2020)
Graphic Design Intern at Filament (September 2019 - December 2020)